On Page – Best Practices
So, how do we optimize for on-page? There are really a lot of ways by the way to optimize for on-page and I’ll briefly mention some of them but I’ll get into the bullets first.
So first of all, optimize your meta titles, right? Optimize your meta titles – this is very, very, very easy to do. Limit it to 68 characters, not 512 pixels because we’re not robots. We can’t see pixels. We can optimize for word counts. In order for your meta title to not ellipses, limit it to 68 characters. Whenever you can, try to make sure that your keyword and your brand are present in the meta title.
For best practices, what we like to tell people is if you are not a household name, if you’re still trying to prove yourselves as a brand, make sure that you follow a formula that says key phrase, pipe, brand or you could also do and if you’re a household name by now, do brand, pipe, keyword, so it’s relatively simple. And try to make your meta title as clear and as attractive as possible to your customers and whenever possible, don’t duplicate them. Do not duplicate your meta titles.
One SEO best practice is to support your content with supporting content. What do I mean? If I’m creating a page about, about chocolate, I would support that page with dark chocolate, milk chocolate, chocolate for kids, chocolate with nuts, and so on and so forth. Those would be supporting topics; those would be separate pages. Those separate pages cannot carry the same meta title as the original page or else I’m confusing the bot and I’m confusing the users, so make them unique and make them valuable to a user.
Now let’s talk meta description and there’s a lot of debate about whether the meta description holds value as an optimization element. And for us, it does, because the meta description is the single, most powerful click-through driver for your site. It may not be a powerful ranking driver, but it is a significantly powerful click-through driver and click-through, as you will discover later, is a ranking metric.
Optimize your headers and your content. One of the things that we like to preach to everyone: content is the single most powerful metric on your site. Content is the single most powerful metric on your site. Your headers are important because again, according to the LDA, if a word appears to the top and to the left, it carries more power and headers typically appear to the top and to the left. And therefore, your H1 tag, which is the one that appears most to the top and most to the left becomes the most important header tag. Insert the keywords where possible and where readable.
Insert the keywords in the top hundred words and above the fold where you can. Where you can’t put them, let’s say you have to compromise between readability and algorithmic optimization. Please prioritize readability, because one of Google’s rules is building content for the user.