Before we jump into lead generation, we need to define a lead. What is lead generation? Why you need it and how to qualify prospects. We will go into why lead generation is easier and more effective than just purchasing leads.
What Is a Lead?
A lead is a person or company that is interested in a product or service that your company offers.
Leads would rather hear from someone, or an organization that they have already started a dialogue with as opposed to a random cold call.
Quality leads already know who you are, making it much less intrusive than a call from out of the blue.
The information you collect from them online gives you valuable insight and helps you personalize the initial conversation addressing their wants and needs.
Lead generation is the process of attracting and converting suspects into prospects. Preferably ones that have already expressed interest in your company’s product or service. Examples of lead generators are job applications, surveys, blog posts, special offers, live events, and online content.
Lead Generation Program
Our Lead Generation program uses multiple methods, custom tailored for your business. A combination of Organic SEO, Paid Advertising, Content Marketing, Social Media and more, to help your potential customers find you. This inbound process insures that the people contacting you already have interest in your products and services.