Why do keyword research?
You must employ keyword research for quality SEO. When we identify popular words and phrases that your customers are using, we gain a better understanding of the keyword demand. Armed with this information, we know how to compete better for optimization efforts.
Your clients are searching for topics with many variations. Because of the increased use of mobile devices and voice recognition, learning the terms and lingo your clients are using is important. We can use this information to build a high quality SEO strategy. Understanding your prospects searches will help you create high quality content marketing. Creating targeted content for you next Blog post will be much easier. You will keep up to date with the lingo your customers are using. Ultimately, careful, quality, research will drive traffic to your site — traffic that is more likely to convert.