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Category: Uncategorized

Results Not Rankings

Optimize Your Wix Site

So here you are…You created a beautiful website with Wix, a popular website designer but now you’re just not seeing the traffic. Wix is an amazing tool for users to build a very functional website however, it is not naturally SEO friendly. Our expert technicians will optimize your Wix site,  and handle all the technical…
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Improving Your Google Ads Optimization Score

Google has recently released a new set of best practices. This is to help Google Ads users improve their optimization score. Optimization score is a metric introduced to show how well your Google Ads campaign is optimized. The score ranges from 0 to 100, with 100 being the best. The higher your score, the better your account…
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Action Restoration

We recently had the pleasure of designing and launching a new website for Alex from Action Restoration. After interviewing several SEO companies, Sherpa Media was engaged to get the job done on time and on budget. Action Restoration provides their clients with the best possible indoor air quality by providing air duct cleaning, mold remediation…
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strategy

Pay Per Click vs. Organic

Pay-Per-Click (PPC) or an Organic Search Engine Optimization (SEO) strategy? Which is Right For My Business? The honest answer is, “Probably both.” Both play an important part of your business’ future. Your company’s goals will determine what avenue is best for you. Are you selling a new product or service? Do you need today traffic/business…
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SEO Words

On Page – Best Practices

Best Practices So, how do we optimize for on-page? There are really a lot of ways by the way to optimize for on-page and I’ll briefly mention some of them but I’ll get into the bullets first. So first of all, optimize your meta titles, right? Optimize your meta titles – this is very, very,…
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On Page

On-page is the granddaddy of all metrics. Before Google, before Yahoo, the W3 catalog, all of them were built against an algorithm called the LDA or the latent dirichlet allocation. You guys don’t need to remember that, it will not make you, you know, richer in the future, but suffice it to say the LDA…
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Authority

So, you can’t optimize for authority. If you can’t optimize for it, why are we even talking about it? Because if you got it, you should leverage it.  We worked with a client with over thirty branches and they were trying to fight two much larger competitors , one of which actually had a PageRank…
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