The Importance of Brand Design
Whether starting a new company or refreshing your existing company, branding is one of the most important pieces of your marketing strategy. Your brand should reflect your company’s personality so it is memorable and completely distinguishable from your competition.
Your brand should be consistent and plastered everywhere possible. Because it is your hook, your email, letterhead, business cards, T-shirts, and fleet vehicles should show your brand.
If your logo doesn’t excite you, it probably doesn’t do it for your customers. Your brand should show your company culture so your clients see your personality. Consider giving it a fresh new look. Doing this will invigorate your company so you have a great reason to reintroduce yourself to your existing customers.